Esper Group had multiple brands with inconsistent visual identity across websites and digital platforms. The lack of a structured system made it difficult to maintain consistency and slowed down design execution.
Refined and structured a scalable brand system that improved cross-platform consistency, streamlined design workflows, and enabled faster, more reliable execution across teams.
Creation of reusable visual patterns and components
Improved clarity for design implementation across teams
Alignment across multiple brand websites
Standardized typography, color systems, and layout principles
